09:00 - 10:00
09:00 - 10:00
10:00 - 10:15
10:00 - 10:20
Opening ceremony
10:15 - 10:30
Keynote: Combating Cyberbullying in the Era of Deepfakes

Dr. Roberts, a renowned expert in digital ethics and safety, will unravel the complexities surrounding cyberbullying and deepfakes, offering valuable insights and solutions for a safer digital environment.


  • understanding the impact of deepfakes on cyberbullying
  • the role of AI and machine learning in digital identity manipulation
  • practical measures, including digital literacy education and advanced tools for detection
  • collective responsibility and fostering a safer online space.
10:20 - 11:05
Opening keynote
How to release happy chemicals in your customer’s brains

For years the world of digital has echoed with the mantra of making experiences frictionless. The idea is that if you get everything out of the way, you make it easier for customers to slide to the checkout and enter their credit card information. It’s a smart approach but it’s gone too far. We’ve created a simple world devoid of meaning and emotion. Some experiences are better with a bit of friction. And in this talk Dave Birss will explain how you can use friction to release feel-good neurochemicals in the brains of your customers.

Obsessed with creativity and innovation
10:30 - 11:30
Panel: The start of a great change

Just over a year after the seismic shift in the IT industry caused by ChatGPT, this session will explore the impact of the next generation of artificial intelligence on the field of creative expression. We will consider the scope and impact of models and tools for generating and processing text, images, video and music, analyse how they have changed the market and the way people work day-to-day, and explore what opportunities they have opened up, what risks they have brought with them, how we can adapt to these changes and where this great change is taking us.

11:05 - 12:05
Panel: Family businesses and the next level

The tradition of re-established private entrepreneurship in Serbia is only a little more than 30 years long. This usually means that those generations who founded the first private companies in their youth and prime of life are now at an age where important decisions have to be made regarding the next few decades of the company. The process of introducing the second generation into the business, or the professionalization of the company, is not simple. There are centuries of tradition and experience in the world that can be referred to. With us, such ventures are still pioneering, but we believe that good examples of business transition are very important as an inspiration and indicator that a real business outgrows the people who created it.

Attorney and Partner @ Four Legal
Commercial Director @ Art ival
Executive Director @ Art ival
Executive Director @ ITN Eko Povlen
President @ ITN Group
11:30 - 12:00
Keynote: Finale of the great change

It happened again!
We got a new, indispensable tool that promises to make up for our inabilities and complement our abilities.
We got a new way to do things that took a long time in less time.
To do something with a few people which previously took many.
To do something by machine which previously took humans.
We can fantasise about the possible consequences or we can joke about them. Or maybe both, since we don’t have a crystal ball that can reveal this unpredictable future to us. We will find a happy medium, based on optimism with some experience thrown in, in a talk lasting half an hour and maybe a minute longer. It won’t be boring, not during the presentation on the topic, and certainly not in the decades to come.

12:00 - 12:20
Coffee break
12:05 - 12:25
Coffee break
12:20 - 12:35
Research results: “Preventing cyber security risks in small and medium enterprises”

One of the traditions of the Serbian Internet Domain Day are surveys, the results of which are published for the first time during the conference.

DIDS 2024 will not be an exception either. The survey named “Prevention of Security Risks for Small and Medium-sized Enterprises” is a useful resource not only for the participants of the event but also for the entire domestic Internet community.

This research represents a concrete contribution to the illumination of facts related to this current, very complex topic.

The research questions are:

  • To what extent do small and medium-sized enterprises operating in the Republic of Serbia deal with risk prevention in the field of information security
  • Are there differences in the prevention of security risks between companies of different sizes, business areas, and from different regions
  • Where the risks to information security are greatest

The research was conducted by the Register of National Internet Domains of Serbia (RNIDS), on a random sample of small and medium-sized enterprises in Serbia, in the period from January 9 to February 2, 2024, using the telephone survey method (CATI).

The survey was conducted with owners, directors, or managers who were informed about the topic of security risk prevention in their respective companies.

12:25 - 12:55
Rebranding of

The project, after several years of development, has surpassed the framework in which it was created, and the time has come for a visual refresh, as well as for expanding the functionality and format of the content and opening its own communication channels on social networks. We will guide you through this transformation process and show you the results achieved.

Marketing and Communications @ RNIDS
12:35 - 13:20
Keynote: Psychological dynamics of social engineering

Social engineering, in the context of information security, is one of the most fascinating ways in which technology and psychology can be abused. It is the technology that executes the attack, but it is psychology that provides the mechanisms for the strategy and tactics of attack. And the strategy is always about hitting the right targets in the psyche of the individual being attacked. During this talk you will learn the nature of the tactics of an attack from a psychological perspective, what the targets are in the psyche of the person under attack and why this is so effective, as well as how to prepare a defence against the traps that our own brain can lead us into, almost without us noticing.

12:55 - 13:30
Branding tradition in a world-class way – Brandy

Rakija is a national drink, and we often treat national things with insufficient attention and care. That’s why many of those things never get the status they deserve. Branko is one of the few people who, for more than 15 years, has been actively trying to educate the public, as well as producers, to become quality standards, but also to expand knowledge and make rakija, on the map of strong alcoholic drinks, get its deserved place among the best.

Founder @ Rakiabar
13:20 - 13:35
Case study:

The portal at the address has in a short time become a credible and recognized source of concrete, useful information that is at the service of companies and organizations operating in Serbia – whether local or international, and which had no dilemma regarding the choice of a .rs domain for your site.

Every month we publish an interview with people who are the owners of local businesses in our country and who point out arguments in favor of doing business on the .rs domain, while touching on specific business topics, which is especially useful for all those who are at the beginning of their entrepreneurial journey times.

13:30 - 14:05
How to get a really good multilingual UX?

The websites and applications we use every day deliver different user experiences based on the values (and goals) a given company delivers to the user. One of those goals may be to design an interface that will support different languages. In this lecture, we will look at the implementation of multilingualism and how it flows through different interfaces.

From a theoretical point of view, implementing multiple languages should not be a complicated requirement. In practice it may look a little different. Therefore, through this lecture, we will focus on practice and interesting examples that we encounter every day.”

UX/UI designer
13:35 - 13:50
Lokalac na internetu

In 2020, the Serbian National Internet Domain Registry Foundation (RNIDS) launched the Lokalac na internetu (Local Guy on the Internet) project, which has been constantly developing and expanding ever since.

It is a humanitarian activity of the sale of branded products, where the proceeds from the sale are directed to the Regional Center for Young Talents “Nikola Tesla” as an aid for the implementation of program activities, the education of talented children and young scientists, the creation of scientific research works and preparations for competitions.

The results are already visible – registration fees for participation in the STEMCO international competition in five scientific disciplines were purchased from the donated funds for 22 participants of the Center. 24 medals were won at the competition – 12 gold and 12 silver, and registration fees were purchased for 3 participants for the ISRIF (International Student Research and Innovation Fair), where 3 medals were won, one gold and two silver.

While the first Lokalac t-shirt appeared in 2020, numerous models have followed until today, and Lokalac has become a brand that everyone wants to have.

From the very beginning, the Dechko Tzar brand, which is a partner on this project with the RNIDS Foundation, was responsible for the design and production.

The local has its website, and the assortment has been expanded with new items in addition to t-shirts, where every purchase contributes to a charitable goal.

At the DIDS 2024 conference, a new collection of products will be presented and plans for the next period will be presented, including the extension of project support to the Mathematics High School in Belgrade.

That Lokalac on the Internet is not limited by anything but ideas and goodwill is also shown by the gesture of the people from Dogma with whom we made the beer “Local on the Internet”, where 20 dinars from each sold can go to tree planting organized by the organization Discover Serbia.

13:50 - 14:40
Coffee break and brunch 
14:05 - 14:45
Coffee break and brunch
14:40 - 14:55
DIDS quiz
14:45 - 15:00
Research results
Usage of digital technologies in business

We were interested, and we believe you are too, how many businesses use digital technologies in their operations – e-mail, website, e-commerce, cloud services, social networks, collaboration tools, video conference tools, business software. Also, how much they digitized their regular activities – exchange of documents, transaction activities with banks, document archiving and other. We believe that the results of this research will be interesting and useful for you.

Account Director @ Four Dots
14:55 - 15:55
Panel: Cyrillic in branding

The subject of language always encompasses aspects of politics, culture and identity. Writing, as an expression of language, reflects the political and cultural heritage of a nation. This discussion will explore the extent to which the Cyrillic alphabet shapes our identity. Is Cyrillic inseparable from our identity and does it contribute to our authenticity? How is the Cyrillic alphabet perceived in Serbia and how do other nations see it? How does it affect Serbia’s image? Is there a place for the Cyrillic alphabet in the modern digital age? What is the aesthetic value of the Cyrillic alphabet? These are some of the questions to be debated, and answers provided to them if possible.

15:00 - 15:45
Panel: Digital business solutions from Serbia

After we evaluate the research and see how and to what extent businesses use digital technologies and solutions in business, we will talk to representatives of local software companies that develop business solutions for the domestic, regional and foreign markets. What is their impression of the state of the market and what are their experiences in cooperation with micro, small or larger companies from Serbia. We will also answer the question of how different our companies are from the region and abroad, but also through positive examples and see how our traditional businesses win in digital transformation.

Account Director @ Four Dots
CEO @ Logik
Founder & CEO @ Kadrovska
Founder & CEO @ NB Soft
15:45 - 16:00
Prize quiz

Traditionally, we have been testing your knowledge of the history of the Internet and digital technologies for several years now, and we reward the best with valuable prizes. We play the quiz live and follow the top list in real time, and at the end we announce the winners!

15:55 - 16:40
Keynote: Cyrillic on the Internet – pros and cons

Does Cyrillic have a place on the Internet? Experience tells us: Yes!

And, is using Cyrillic (what you’re probably thinking about) without its problems? – It’s not!

What are the problems with using the Serbian Cyrillic alphabet, and what are its (dis)advantages, we will find out during the keynote speech by Dušan Stojičević, vice-chair of the RNIDS Board of Governors.

During the lecture, we will find out the answers to the questions that we have encountered in any capacity of an Internet user:

Why doesn’t anyone write us emails in Cyrillic?

How to use the .срб domain?

How does Facebook treat Cyrillic links?

Why do we get a kilometer-long link when we copy-paste a Cyrillic web address?

How much does it really cost us to use the Cyrillic alphabet?

Mr. Stojičević will be at our disposal for all other questions related to the Cyrillic alphabet on the Internet that (without any irony) you simply had no one to ask.

16:00 - 16:50
Closing keynote
The World of Creativity

In this speech Fredrik will take us on a tour around the world to discover what we can learn about creativity from people he has met during his 20+ years of traveling the planet to better understand the true potential of human creativity. Be ready to learn, to be inspired and to look at creativity in a new way.

The Creativity Explorer
16:40 - 16:50
16:50 - 17:00
Closing ceremony