Ina Poljak

Ina has always been fascinated by good stories, their heroes and their plots (especially the slightly scarier ones). That’s why she chose psychology as her vocation: in order to be able to understand all the elements of a good story at a deeper level. Because everything is a story – how we present ourselves, what we say and how we say it, what impression we leave on other people and what kind of relationships we build with them. That’s why she has been in the business of storytelling for more than ten years, helping brands tell their stories in a meaningful and authentic way. In her free time she likes to read (Stephen King, Neil Gaiman, Terry Pratchett), write (in addition her columns she is working on a book) and seek out meaningful patterns in cat behaviour (she hasn’t got too far with this but the struggle goes on).

Keynote: Psychological dynamics of social engineering

Social engineering, in the context of information security, is one of the most fascinating ways in which technology and psychology can be abused. It is the technology that executes the attack, but it is psychology that provides the mechanisms for the strategy and tactics of attack. And the strategy is always about hitting the right targets in the psyche of the individual being attacked. During this talk you will learn the nature of the tactics of an attack from a psychological perspective, what the targets are in the psyche of the person under attack and why this is so effective, as well as how to prepare a defence against the traps that our own brain can lead us into, almost without us noticing.