Slavimir Stojanović Futro

Slavimir is creative director of Futro Design studio, designer, writer, visual artist and lecturer. He is the author of the autobiographical novel Nine (Devet), the children’s picture book series The Adventures of Singi Lumba (Avanture Singi Lumbe) and the Futro lifestyle brand. In addition to hundreds of international awards he has received the UEPS Lifetime Achievement Award, and his projects can be found in museums, publications and encyclopaedias of design around the world. In addition to his Futro Masterclass course, he is a lecturer at the School of Visual Arts in New York.

Panel: Cyrillic in branding

The subject of language always encompasses aspects of politics, culture and identity. Writing, as an expression of language, reflects the political and cultural heritage of a nation. This discussion will explore the extent to which the Cyrillic alphabet shapes our identity. Is Cyrillic inseparable from our identity and does it contribute to our authenticity? How is the Cyrillic alphabet perceived in Serbia and how do other nations see it? How does it affect Serbia’s image? Is there a place for the Cyrillic alphabet in the modern digital age? What is the aesthetic value of the Cyrillic alphabet? These are some of the questions to be debated, and answers provided to them if possible.