Marijana Borković

Marijana Borković graduated in economics from the Faculty of Business Studies of Megatrend University. She has been building a career in the field of digital marketing for 10 years, working in creative agencies and productions. She has been part of the RNIDS marketing team since the beginning of 2022 and leads the Domen.rs and Lokalac na internetu projects, the organization of the DIDS and RSNOG conferences and other projects.

Lokalac na internetu

In 2020, the Serbian National Internet Domain Registry Foundation (RNIDS) launched the Lokalac na internetu (Local Guy on the Internet) project, which has been constantly developing and expanding ever since.

It is a humanitarian activity of the sale of branded products, where the proceeds from the sale are directed to the Regional Center for Young Talents “Nikola Tesla” as an aid for the implementation of program activities, the education of talented children and young scientists, the creation of scientific research works and preparations for competitions.

The results are already visible – registration fees for participation in the STEMCO international competition in five scientific disciplines were purchased from the donated funds for 22 participants of the Center. 24 medals were won at the competition – 12 gold and 12 silver, and registration fees were purchased for 3 participants for the ISRIF (International Student Research and Innovation Fair), where 3 medals were won, one gold and two silver.

While the first Lokalac t-shirt appeared in 2020, numerous models have followed until today, and Lokalac has become a brand that everyone wants to have.

From the very beginning, the Dechko Tzar brand, which is a partner on this project with the RNIDS Foundation, was responsible for the design and production.

The local has its website, and the assortment has been expanded with new items in addition to t-shirts, where every purchase contributes to a charitable goal.

At the DIDS 2024 conference, a new collection of products will be presented and plans for the next period will be presented, including the extension of project support to the Mathematics High School in Belgrade.

That Lokalac on the Internet is not limited by anything but ideas and goodwill is also shown by the gesture of the people from Dogma with whom we made the beer “Local on the Internet”, where 20 dinars from each sold can go to tree planting organized by the organization Discover Serbia.

Case study: domen.rs

One of the traditions and a special quality of DIDS is a review of the period between the two conferences, so this year we will also have the opportunity to see what’s new on the Domen.rs portal, as well as a compilation of selected examples of good use of the .rs domain.

In a short time, Domen.rs has become a credible and recognized source of concrete, useful information that is at the service of companies and organizations operating in Serbia – whether locally or internationally and which had no dilemma regarding the choice of a .rs domain for their website.

Using the video format on the website Domen.rs, an interview is published every month with people who are the owners of local businesses and who highlight arguments in favor of doing business on the .rs domain, while touching on specific business topics, which is especially useful for everyone those at the beginning of their entrepreneurial journey.

A special time will be dedicated to the Lokalac na Internetu (Local Guy on the Internet) project – a success story that testifies to how important and influential local business is for the entire local community.

Panel: The start of a great change

Just over a year after the seismic shift in the IT industry caused by ChatGPT, this session will explore the impact of the next generation of artificial intelligence on the field of creative expression. We will consider the scope and impact of models and tools for generating and processing text, images, video and music, analyse how they have changed the market and the way people work day-to-day, and explore what opportunities they have opened up, what risks they have brought with them, how we can adapt to these changes and where this great change is taking us.