Vladimir Zarić has a degree in electrical engineering. He trained professionally at The IDM Institute, London, UK, where he completed specialist postgraduate studies in digital marketing. Digital Director with over 20 years of regional and global experience in various verticals and industries. Dedicated and passionate about the development and implementation of complex digital projects for world-famous brands, corporations, media houses, advertising agencies and startups. He has worked for the British Council, MTV, Leo Burnett, Saatchi & Saatchi, and currently holds the position of Account Director of the Four Dots agency. He is the winner of numerous professional awards and recognitions in the country and abroad. He has been working as a leader in the field of digital communications and digital marketing for more than 10 years.
We were interested, and we believe you are too, how many businesses use digital technologies in their operations – e-mail, website, e-commerce, cloud services, social networks, collaboration tools, video conference tools, business software. Also, how much they digitized their regular activities – exchange of documents, transaction activities with banks, document archiving and other. We believe that the results of this research will be interesting and useful for you.
After we evaluate the research and see how and to what extent businesses use digital technologies and solutions in business, we will talk to representatives of local software companies that develop business solutions for the domestic, regional and foreign markets. What is their impression of the state of the market and what are their experiences in cooperation with micro, small or larger companies from Serbia. We will also answer the question of how different our companies are from the region and abroad, but also through positive examples and see how our traditional businesses win in digital transformation.