Slavica Cicvarić Kostić

Slavica Cicvarić Kostić is a full professor at the University of Belgrade Faculty of Organisational Sciences. She teaches at the University of Bologna – Bologna Business School, and as a guest lecturer at several universities and business schools in Europe. She has published more than 100 papers in journals and books and at conferences. 

She works as a consultant in marketing and communications for local and international companies and organisations, as well as for public administration departments. She gained practical experience working as director of business development in an international consulting company and as a public relations manager in an investment company. She is a member of the marketing and communications team at a company that develops a combined organisational and software-based solution for candidate testing.

Panel: Cyrillic in branding

The subject of language always encompasses aspects of politics, culture and identity. Writing, as an expression of language, reflects the political and cultural heritage of a nation. This discussion will explore the extent to which the Cyrillic alphabet shapes our identity. Is Cyrillic inseparable from our identity and does it contribute to our authenticity? How is the Cyrillic alphabet perceived in Serbia and how do other nations see it? How does it affect Serbia’s image? Is there a place for the Cyrillic alphabet in the modern digital age? What is the aesthetic value of the Cyrillic alphabet? These are some of the questions to be debated, and answers provided to them if possible.