Archive: DIDS 2017
DIDS 2017 discovers the secrets of Internet search
The first day of the eighth annual DIDS conference for 2017, organised by the Serbian National Internet Domain Registry Foundation (RNIDS), was devoted to uncovering the secrets of the Internet search machinery, most often personified in Google. The slogan for this year’s DIDS was “Internet Search Secrets: Search, Find, Visit“, with the all-day programme at the Metropol Palace Hotel on 7th March attended by 400 visitors at the venue, but also watched by more than 5,600 people via the online stream.
In the first segment of the DIDS programme, titled From Google’s Angle, the audience heard from Gary Illyes, webmaster trends analyst with Google Inc. Illyes spoke from his years of experience in developing organic search and internationalising the services of this giant of the ICT industry, noting that Google’s goal was to display the content that is most relevant to users around the world, according to their location, which usually means content in the local language. For example, to a user searching the Serbian Cyrillic .СРБ domain. “In order to achieve the best possible web search accuracy and performance, Google tracks the most important ranking signals, such as keywords, the language used and the current ranking of the web page. However, you can’t make a fixed list of factors that affect search results the same way on every occasion – they are case-by-case,” said Illyes.
Program DIDS 2017
- Danko Jevtović, Director of RNIDS, Serbia
- Vojislav Rodić, Chair of the RNIDS Board of Governors, Serbia
Webmaster Trends Analyst, Google Inc.
Introductory talk: INTERNATIONALIZATION AT GOOGLE
A deepdive into Google’s internationalization and geotargeting algorithms, their effects on users, and how you can influence them.
Video footage of the 1st block:
Creative Strategist, Serbia
Introductory talk: HOW TO GET FOUND IN A WORLD IN WHICH YOU ARE EASILY IGNORED
Advertisements are no longer enough. For people to find you you need to be right in front of them, just when they need you, offering them just what they need. Modern marketing is “Moments Marketing”. Today that is about more than just search results. It’s about branded content too. The talk will address this space, and this approach to feeding the search machine.
The deus ex machina is a literary device whereby a foreign element is introduced into a story in order to change its course.
In the case of the Internet, the “search machine” is omnipresent, involved in every aspect of our lives – and is not a foreign element by any means. The question we are interested in is how that machine functions and how it affects our stories and our lives. If the machine is not a foreign element (if we take the right attitude towards it), are you interested in how it works? How you can affect the way it works and how you can interpret the information you get from it? How you can talk to the machine in a human way, whilst talking to other humans too? These some of the questions we will try to answer.
Moderator: Ivan Rečević, Consultant & Google Partners Trainer, Gaia Consulting, Serbia
- Miroslav Varga, Quality Control Manager for Google AdWords Campaigns, Escape, Croatia
- Jelena Radovanović, Internet Entrepreneur and Web Content Creator, wwwrite.rs, Serbia
- Radomir Basta, CEO & Lead SEO Strategist, Four Dots, Serbia
Video footage of the 2nd block:
Successful sites, portals and online projects on the national .RS and .СРБ Internet domains.
Moderator: Radomir Lale Marković, Co-founder and CEO, TAG Media, Serbia
RNIDS “Good Examples of Internet Presence” competition finalists:
Recipient of a special award, presented by RNIDS as part of the PC Press Top 50 awards for 2016:
Video footage of the 3rd block: