Slobodan Marković

Slobodan Marković works as a Digital Advisor at the United Nations Development Programme (UNDP) in Serbia. For more than two decades, he has been actively involved in advocating for and developing ICT policies in Serbia. Prior to joining UNDP, he worked at the Serbian National Internet Domains Registry (RNIDS) as an Advisor for ICT Policy and Internet Community Relations. Between 2014 and 2017, he was a member of the Multistakeholder Advisory Group (MAG), which advises the UN Secretary-General on matters related to the Internet Governance Forum (IGF). Slobodan worked at the Serbian Ministry of Telecommunications and Information Society from 2008 to 2012, where he advised the Minister on matters concerning telecommunications liberalization, e-government, and e-business policies. In 2010, he received the “e-Commerce AWARD” for his ten-year dedication to the development of early e-business in Serbia.

Panel: The start of a great change

Just over a year after the seismic shift in the IT industry caused by ChatGPT, this session will explore the impact of the next generation of artificial intelligence on the field of creative expression. We will consider the scope and impact of models and tools for generating and processing text, images, video and music, analyse how they have changed the market and the way people work day-to-day, and explore what opportunities they have opened up, what risks they have brought with them, how we can adapt to these changes and where this great change is taking us.


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