The traditional Serbian Internet Domain Day (DIDS2023) is being held on March 7, 2023, and organized by The Serbian National Internet Domain Registry Foundation (RNIDS). The selected venue is Vlada Divljan Culture Center in Belgrade, Serbia.

The slogan of the DIDS2023 conference is Think Digital. Two conference keynotes will undoubtedly inspire the participants to switch their minds to the innovation mode.

The task of putting the event on the fast track right from the beginning has been given to Dave Birss. Dave is a Britton obsessed with innovation. Actually, so obsessed that he could not stay in the creative industry. That is why he became the master of his own destiny.

Since 2010, he has been a creative director, musician, poet, writer, speaker, lecturer, director and presenter of documentaries, and journalist. As he says, he is a bit uncomfortable when describing what he does for a living because he is not sure about it either.

Birss is the author of several best-selling books. The latest one – Friction: Adding Value By Making People Work is about leveraging good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.

During his keynote, Dave Birss will explain how the concept of friction can be used for the release of neurochemicals in the customer’s brain that will make them happy and willing to spend more.

DIDS 2023 will host another renowned name. Fredrik Haren is a Swede residing in Singapore – author, researcher, and speaker on creativity, forming new ideas, and entrepreneurship.

During 25 years of his career, Haren has traveled the world several times, exploring the concept of creativity among different societies, how people reach it, how it is expressed, and how it can be used.

Haren has interacted with audiences at over 2000 events, in over 60 countries – from Silicon Valley to the deserts of Mongolia. Two key findings stemming from his experience are: the knowledge and competence of the seller do not sell as well as their ability to launch a new idea, and that creativity is not a rare, abstract, or occurrence reserved only to a few privileged ones. It is omnipresent.

In his keynote, Haren will reveal to the participants how to embrace their potential for creativity, turn it into usable forms, and have them serve the purposes of business.

DIDS 2023 is going to be held in the standard live event format. The organizers will stream the conference on their YouTube channel.

Tickets for the conference are free. Due to the limited number of seats, sign-up and registration are mandatory.