The largest free-of-charge Internet conference in Serbia, DIDS 2017, will be held on 7^th and 8^th March at the Metropol Palace Hotel, organised now for the eighth time by the Serbian National Internet Domain Registry Foundation (RNIDS), which administers the .RS and .СРБ domain spaces in Serbia.

This year’s Serbian Internet Domain Day will be dedicated to the machinery we know as the Internet search engine, which many equate with Google, and whose secrets this industry gathering will try to shed light on. The motto of this year’s DIDS – Internet Search Secrets: Search, Find, Visit“ – also sets the scene for the three themed blocks planned for the first day of the conference, while the second day will host the now-traditional Regional Internet Forum.

The first DIDS block is titled From Google’s Angle, with opening speaker Gary Illyes, webmaster trends analyst with Google Inc. He is dedicated to creating a better search experience for users by helping webmasters create great websites. He writes for the Google Webmaster Central Blog and also helps users in the Google Webmaster Forums understand changes relating to the Google search algorithm and resolve problems with their web sites.

The second block, titled Find me Easy brings together local and regional experts in Google advertising, content creation and results analysis using Google’s tools. The introductory talk will be by Lazar Džamić, who until recently was head of Google’s ZOO team for brand strategy in London. His talk, titled “How to get found in a world in which you are easily ignored”, will address the different aspects of how the “search machine” should be fed with content. A panel debate will then follow – about this machine and about how to draw in site visitors. The moderator will be Ivan Rečević, consultant and Google Partners trainer at Gaia Consulting, guest from Croatia Miroslav Varga, Google AdWords campaign expert at the company Escape, Jelena Radovanović, Internet entrepreneur and web content creator, cofounder of the wwwrite.rs project, and Radomir Basta, director and lead SEO strategist at Four Dots.

In the third block, titled Good examples of Internet presence, there will be presentations of successful sites, portals and online projects on the national .RS and .СРБ domains. The moderator will be Radomir Lale Marković, cofounder and director of TAG Media. Special mention in this block will be given to the sites selected by RNIDS as the winners of its recent competition.

The second day will play host to the third RIF conference – RIF 2017, the Regional Internet Forum – which brings together delegates of the national Internet registries in south-eastern Europe as well as representatives of state bodies, local Internet communities and global Internet organisations. The topics of the meeting will be content marketing for the national Internet registries, their role and their relationship with the state, information security and exchange of good practices in the region.

DIDS, as previously, will be free to all visitors, subject to registration, which is necessary due to the limited number of places. Registration of visitors begins at the end of February on the site set up at dids.rs, and rif.rs.