domen.rs case study: How a brand is born
A short story of how we learned that a domain strengthens your brand, but also how with the help of a domain we can create a completely new brand. We will also tell you the story of how our brand broke free of keyword-based SEO and we began to see quite unexpected traffic growth to our website as a result.
Ivan Stanimirović
Engineer, creator and entrepreneur – three words that best describe Ivan Stanimirović.
Ivan is one of the founders of Jolene Luut 2D animation studio, which in the 3 years since it was established has grown from 2 employees to 26 and has created hundreds of animated commercials for the world’s biggest brands. In 2017 he founded Simply Code, a company developing IoT systems for use both in industry and in children’s entertainment. He became a partner in the Kliker IT Centre for Children franchise in 2020, which today operates in over 50 locations both in Serbia and the region. He is a big fan of analogue photography.
Miomir Popeskov
Founder and “zeroth” teacher at Kliker IT Centre for children, the largest school of programming, robotics, electronics and 3D printing in the region. Since 2015, when he received validation for his idea at the SIA competition, he has been working hard to expand the availability of quality and interesting education for children in the field of new technologies and IT.
He loves all kinds of cool gadgets and didactic tools that can play a role in getting children and young people interested in programming and dispelling the notion that this is only for “nerds” and gifted people. He and his small but dedicated team are trying to grow the number of Kliker Centres in the region and Europe, through a franchise model business, from the current 50 to at least 130. When he is done he will likely pick up Java programming again, which he had begun learning before founding Kliker Centre.