Nikola Jovanović
Nikola Jovanović is the director of Plum Mark, an agency specializing in conducting market research in the digital field. For 20 years, he has been helping companies, with the help of data and information from the market, gain important insights that contribute to making the right business decisions.
Plum Mark also includes the People platform for conducting online panel research in Serbia and 150 other countries around the world, as well as the People Hub in Svrljig, which functions as a coworking space where lectures and workshops are held to encourage entrepreneurship.
Nikola is a member of ESOMAR – the global association of marketing researchers.
This project came about from a desire to present information on the use of Internet technologies by Serbian companies in the simplest possible way, and be used for comparison purposes. Accordingly, a digital development index was calculated for Serbia as a whole, for each of the Serbian regions, and also for companies broken down by size, age, classification, industry and target market. The indices were obtained by weighting the results obtained from research conducted in October 2023, where different weighting factors were defined in accordance with the importance of certain technologies for online business (for example, having a website, a social media profile and an email address on your own domain carry different weights). These values were incorporated into a website at индекс.срб, which means that any company in Serbia can assess where they rank in terms of the online world in relation to other companies of the same size, age, in the same industry, etc. Companies with poor results in regard to use of any of the technologies will be offered links to articles by experts that can help them improve their online business.