The Serbian National Internet Domain Name Registry Foundation (RNIDS) is continuing its tradition of organising one of the most influential local conferences on the subject of the Internet – DIDS (Serbian Internet Domains Day), in compliance with the restrictions imposed by the pandemic. This year’s DIDS has been scheduled for 16th March, starting at 10 am. Participation at the conference is free of charge, but to access the content you need to register.

The pandemic has given impetus to and accelerated trends which had previously been changing the shape of digital commerce only gradually, and is now setting a rapidly increased pace for difficult and far-reaching transformation. Over the last two years, numerous questions have come under the spotlight that were previously only hovering on the sidelines – from reliance of businesses on the services of the digital giants to the privacy and protection of user data.

Through talks from and discussions with carefully selected local and foreign experts, DIDS will thus be looking at which areas of business have taken on new dimensions and forms, as well as how and to what extent the use of Internet in business – as we know it – has been transformed. In short, DIDS will look at what New Priorities (to quote this year’s slogan) have emerged in the world of online business, as well as what changes can be seen on the horizon, changes which themselves will soon bring new priorities of their own.

The conference will be a meeting-point of professionals whom our audience will not have had a chance to hear before, from international and local companies including Google, Smashing Magazine, Bayer, Onet, Httpool, Bangor University and Direct Media, who will share their knowledge, insight and the conclusions they have reached.

The introductory panel debate will discuss the most important issues of the digital economy in 2021, issues which will doubtless impact the course of the development of the digital industry in the coming years. The panel participants will be tasked with looking at how the digital industry might tackle the challenges of providing a relevant and personalised user experience in the context of an Internet which is gradually waving goodbye to cookies, and the users of which are becoming aware of the importance of their private data, even as new technological solutions displace the old and tempt users with their benefits, in exchange for this very data. The panel will look at how media agencies, advertisers, publishers and businesses are facing up to the new circumstances in which both the global and the local digital scene has found itself in.

There are many questions surrounding the security of online business to which we rarely receive answers, especially when it comes to media reports on security incidents happening to giant corporations and small businesses alike. For this reason, a section of this year’s DIDS will be devoted to the subject of business security in the digital environment, with a presentation of research conducted into digital literacy and security, as well as a panel debate which will cast light on the extent to which users and businesses in our country are aware of the security risks, where they get their information from, how they protect themselves and more.

Ethics is a topic that we do not often get to hear about but which is getting more and more public attention in other countries, and we will be looking at the issues at DIDS. Ethics will be discussed from three very closely related but different points of view, three major areas of business – marketing, artificial intelligence and programming. Attendees will get a chance to learn more about “ethical code”, how the regulations approach the development of artificial intelligence and why it is of vital importance that legislatures address the area of algorithmic recognition of emotions.

The complete program and all additional information about the conference can be found on this site.