Is your organization taking full advantage of all the Internet has to offer? Many leading companies, cities, communities, and other entities around the world have claimed their own piece of the Internet through a customized domain extension, like .microsoft, .london, and .eco. ICANN Vice President Marika Konings will share how the New gTLD Program: 2026 Round will provide businesses, communities, and other organizations an opportunity to create a customized online space to fit their customers, citizens, culture, or region. With the window for applications expected to open on 30 April 2026, this session will highlight the opportunities the program offers, as well as provide details about the application and evaluation processes.
The interactive fireside chat .RS vs .COM is a dialogue on national and global internet domains, designed as a dynamic on-stage “duel.”
Mladen Savić from True-False Hosting will represent the perspective of national .rs domains, while Zoran Buhavac from Gama Electronics will present the global, generic top-level domains, with a special focus on .com.
This format is not intended as a traditional conversation, but as an energetic exchange of viewpoints, with active audience participation through Q&A. The goal is to highlight the importance of internet domains in building trust, strengthening brands, and creating a strong digital identity, as well as to showcase the business value of choosing the right domain in today’s digital environment.
Smart Business, Smarter Domains: The Next Wave of Digital Brands Domains are no longer just technical necessities. They have become strategic brand assets that shape trust, visibility, and identity long before a user reaches a product or service. At the conference “Smart Business, Smarter Domains: The Next Wave of Digital Brands”, experts from branding, law, digital strategy, and technology come together to explore why domains, especially local domains, matter more than ever. The discussion also touches on how the rise of AI driven search, automation, and digital decision making is changing the way domains are discovered, evaluated, and trusted. Through a structured panel discussion, we will challenge the traditional view of domains and examine their expanding role in brand positioning, market credibility, legal protection, and digital sovereignty. Key topics include: The Big Picture How domains evolved from technical details into strategic decisions, and how they function today as part of brand identity alongside name, logo, and tone of voice. Local Domains and Brand Trust How local domains, with .rs as a key example, influence perception, trust, and positioning.
In 2025, the Serbian National Internet Domain Registry (RNIDS) conducted a research study on the use of internet domains among companies in Serbia, with a special focus on businesses that own two or more domains. The aim of the study was to identify the profile of these companies and analyze how they use their primary and additional domains in business operations.
The results show that 14.93% of companies have registered two or more internet domains, meaning that approximately every seventh business domain holder uses multiple domains. Additional domains are most often used to support multiple brands or products, protect company names across different extensions (such as .rs and .com), and reserve domains for future projects.
The report presents key findings on the motivations for keeping additional domains, reasons for giving up certain domains, and differences in domain usage depending on industry, region, and company size.
Most companies use AI to cut costs. The winners will use it to increase human potential. This talk covers how to integrate AI into workflows without losing human motivation, focusing on practical adoption strategies that prioritize individuals and their day to day workflows.
The panel discussion “Lokalac Online” brings together representatives from the Lokalac initiative, education, and the civil sector to showcase how digital platforms can create real social impact. Through concrete examples, the panel will explore responsibility, solidarity, and the role of the internet in connecting and supporting local communities.
Moderator Marijana Borković from RNIDS, who leads the Lokalac project, will present the project’s results, future plans, and introduce the new Lokalac collection.
Tijana Adamov Ignjatović will explain why Lokalac won the Campaign with a Purpose 2025 award in the Social category and will speak about the importance of socially responsible campaigns in today’s digital environment.
Mirjana Katić, Principal of the Mathematical High School in Belgrade, will share insights on the importance of the donation received through Lokalac and why this support was especially meaningful for the school and its students.
Miloš Pešić from the 1% Foundation will address why support for young people in Serbia is essential today and how organizations and individuals can help improve opportunities for their development.