Panel Discussion – Lokalac Online
The panel discussion “Lokalac Online” brings together representatives from the Lokalac initiative, education, and the civil sector to showcase how digital platforms can create real social impact. Through concrete examples, the panel will explore responsibility, solidarity, and the role of the internet in connecting and supporting local communities.
Moderator Marijana Borković from RNIDS, who leads the Lokalac project, will present the project’s results, future plans, and introduce the new Lokalac collection.
Tijana Adamov Ignjatović will explain why Lokalac won the Campaign with a Purpose 2025 award in the Social category and will speak about the importance of socially responsible campaigns in today’s digital environment.
Mirjana Katić, Principal of the Mathematical High School in Belgrade, will share insights on the importance of the donation received through Lokalac and why this support was especially meaningful for the school and its students.
Miloš Pešić from the 1% Foundation will address why support for young people in Serbia is essential today and how organizations and individuals can help improve opportunities for their development.
Marijana Borković
Marijana Borković graduated in Economics from the Faculty of Business Studies at Megatrend University. She has been building her career in digital marketing for more than 10 years, working in creative agencies and production companies. Since the beginning of 2022, she has been part of the RNIDS marketing team, leading the Domen.rs and Localac na internetu projects, as well as the organization of the DIDS and RSNOG conferences and other initiatives.
Mirjana Katić
Mirjana Katić is the Principal of the Mathematical High School in Belgrade and one of Serbia’s leading experts in mathematics education. She graduated from the Faculty of Mathematics at the University of Belgrade, where she was recognized as the best student of her generation.
With over two decades of experience, she has played a key role in advancing education, working with gifted students, and developing national curricula. As a mentor, her students have won more than 100 medals at the most prestigious international competitions, including the IMO, BMO, and EGMO.
She is actively involved in international cooperation and projects, is a frequent speaker at national and international conferences, and has received numerous awards for her outstanding contribution to education and the development of talented students.
Tijana Adamov Ignjatović
Founder of the Campaigns with Purpose Festival and the Yellow Pants Initiative
Tijana Adamov Ignjatović is the founder of the first Festival of Socially Responsible Communication in Serbia and the region – Campaigns with Purpose, as well as the Yellow Pants Initiative – an initiative for the study of childhood and a CSR concept incubator.
She holds a degree in marketing and began her professional career in advertising at the end of the last millennium. After more than 25 years of experience in marketing agencies, guided by personal transformation, the mentoring legacy of Dragan Sakan, and a clear insight that sustainability essentially means responsibility toward future generations, she launched in 2018 a unique combination of a CSR platform, a festival, and an incubator of socially responsible initiatives.
Her work connects children, sustainability, and the power of communication, with a focus on projects that have real social impact, not just communication visibility. Through Campaigns with Purpose, she recognizes, rewards, and empowers initiatives that contribute to society as a whole, while strengthening local capacities for creating change.
She is also the author and initiator of the Early Childhood Day, Toys with Purpose, and other projects that demonstrate how ideas, when responsibly designed, can change the world. She lives and works in Belgrade.
Miloš Pešić
Miloš Pešić is the founder of the 1% Foundation, which supports young talents in Serbia, as well as the founder of the Center for Potential Development, where he implements proprietary education programs for personal and professional development.
Miloš believes that each of us possesses authentic potential that can be realized with the right support and encouragement.
Through his educational center, he provides this support for the personal and professional development of individuals and company employees.
Through the 1% Foundation, as a nonprofit and philanthropic organization, he supports young talents in Serbia. The Foundation supports young scientists, researchers, innovators, and artists.