The internet was founded on a set of fundamental principles that made possible its exponential growth, scalability and essentially becoming the critical building block of our modern information society. However, over the last few decades the internet has also seen the rise of the Big Tech and the overall trend of further centralisation and de facto monopolies within the application layer, coupled with further risks to privacy and competition, together with an increased regulatory attention from all corners of the world. New emerging technologies, such as AI and XR are on the crux of changing the internet ecosystem even more, especially in connection to the next stages of the Web development (Web 4.0). In this lecture, we will explore two alternative scenarios of a potential future development for the internet and the web, based on its history and current challenges, and explore the solutions for our common digital future to remain bright, safe, inclusive and open.