Dušan Simić
Dušan Simić is a marketing executive and brand strategist with more than 15 years of experience in marketing, brand development, and strategic communications. He currently serves as Chief Marketing Officer at Mercury.AI, where he is responsible for marketing strategy, brand positioning, and go-to-market activities. Throughout his career, Dušan has worked across technology, financial services, and consumer-oriented industries, leading brand strategy, integrated marketing initiatives, and organizational alignment around brand and business objectives. His work focuses on building clear brand architectures, supporting business growth, and ensuring consistency across products, communication, and customer experience. He holds a PhD in Philosophy and an MBA in Marketing, supporting a structured and insight-driven approach to marketing strategy.
Smart Business, Smarter Domains: The Next Wave of Digital Brands Domains are no longer just technical necessities. They have become strategic brand assets that shape trust, visibility, and identity long before a user reaches a product or service. At the conference “Smart Business, Smarter Domains: The Next Wave of Digital Brands”, experts from branding, law, digital strategy, and technology come together to explore why domains, especially local domains, matter more than ever. The discussion also touches on how the rise of AI driven search, automation, and digital decision making is changing the way domains are discovered, evaluated, and trusted. Through a structured panel discussion, we will challenge the traditional view of domains and examine their expanding role in brand positioning, market credibility, legal protection, and digital sovereignty. Key topics include: The Big Picture How domains evolved from technical details into strategic decisions, and how they function today as part of brand identity alongside name, logo, and tone of voice. Local Domains and Brand Trust How local domains, with .rs as a key example, influence perception, trust, and positioning.