Predrag Milićević
He is a marketing and communications advisor at RNIDS, where for the past twelve years he has been promoting products that have no size, no shape, no color, no smell, no taste, no weight… that are completely invisible and intangible, yet without which our everyday lives would look completely different.
The lecturer is on topics related to internet identity and branding, as well as various aspects of business presence on the internet.
This project came about from a desire to present information on the use of Internet technologies by Serbian companies in the simplest possible way, and be used for comparison purposes. Accordingly, a digital development index was calculated for Serbia as a whole, for each of the Serbian regions, and also for companies broken down by size, age, classification, industry and target market. The indices were obtained by weighting the results obtained from research conducted in October 2023, where different weighting factors were defined in accordance with the importance of certain technologies for online business (for example, having a website, a social media profile and an email address on your own domain carry different weights). These values were incorporated into a website at индекс.срб, which means that any company in Serbia can assess where they rank in terms of the online world in relation to other companies of the same size, age, in the same industry, etc. Companies with poor results in regard to use of any of the technologies will be offered links to articles by experts that can help them improve their online business.