Kristian Hansen
Senior consultant at Punktum dk A/S, top administrator of .dk domain names.
Kristian has more than 8 years of experience in the domain industry and has worked with strategic communication and dissemination of Punktum dk’s work to increase security on the Danish part of the internet. Also focus on the domain’s role for business owners and the importance of having a local domain name in a branding context. Previously, Kristian has worked with electronic case and document management as Marketing Manager and Art Director. Kristian holds a master’s degree in history and religious studies from the University of Copenhagen.
Smart Business, Smarter Domains: The Next Wave of Digital Brands Domains are no longer just technical necessities. They have become strategic brand assets that shape trust, visibility, and identity long before a user reaches a product or service. At the conference “Smart Business, Smarter Domains: The Next Wave of Digital Brands”, experts from branding, law, digital strategy, and technology come together to explore why domains, especially local domains, matter more than ever. The discussion also touches on how the rise of AI driven search, automation, and digital decision making is changing the way domains are discovered, evaluated, and trusted. Through a structured panel discussion, we will challenge the traditional view of domains and examine their expanding role in brand positioning, market credibility, legal protection, and digital sovereignty. Key topics include: The Big Picture How domains evolved from technical details into strategic decisions, and how they function today as part of brand identity alongside name, logo, and tone of voice. Local Domains and Brand Trust How local domains, with .rs as a key example, influence perception, trust, and positioning.