Ivan is an e-commerce manager with more than 10 years’ experience in online sales both at home and abroad. He has developed his career to date in startups and the telecommunications sector, always in the area of internet sales. He gained valuable experience running one of the largest online retailers in Serbia, tehnomanija.rs. Ivan gained additional international experience in the betting industry, working for Mozzart in 12 markets over 3 continents. He is currently manager of the online sales department of Planeta Sport. He established the first e-commerce magazine in the Balkans in which he has published more than 100 original articles on the topic of online selling. As of 2019 he has been a member of the governing board of the e-Commerce Association of Serbia.